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Olivia wilde topless true botanicals11/10/2023 “ actually addresses specific issues - whether it’s antiaging or acne. ![]() “People assume these nontoxic, natural products are beautiful and lovely and they smell great and you feel pious using them, but that they aren’t actually going to solve the problems you have,” said Wilde. The partnership with True Botanicals came up simply because Wilde liked the products - they worked for her. It’s up to us in this country to regulate what we’re using because we cannot trust the government to regulate them in a safe way.” “When you think about the EU, there are more than 1,000 banned, and here it’s under 20. “Suddenly you think, ‘Oh, I shouldn’t use that sunscreen, that face wash, that shampoo,” said Wilde. Safe personal-care products are a passion point for Wilde, who noted that her interest flared after becoming pregnant with children Otis, age three, and Daisy, seven months. The upscale products, which include serums, oils and masks, are sold for the most part directly to the consumer, except for a few Barneys New York accounts in major cities, natural beauty store Follain and in the Auberge resorts and hotels. All True Botanicals products are formulated sustainably and without toxins, and are Made Safe certified - a third-party organization that evaluates household and personal care products. marketing exec switched industries and became a product safety activist after learning about the effects of toxins on people and the environment. A survivor of both thyroid cancer and melanoma, the former Levi Strauss & Co. I’m really eager to learn more about what consumers are looking for.”įounder and president Hillary Peterson started True Botanicals two years ago, after several years running another natural skin-care brand, Marie Veronique. “I’m thrilled to be part of the company as an advocate and help spread the word about the important mission they’re on, whether it’s talking to consumers and vouching for it personally, testifying before congress, learning about the research behind the need for these products, learning about clinical trials. ![]() Of her new title, “We sort of made it up,” said Wilde. Wilde is planning on playing an active role in promoting the brand via her social media channels, as well as working on projects with the True Botanicals team. “It’s a very different experience than working for Revlon, which is a massive global brand and has a legacy, something new and trying to change the game like True Botanicals.” “Everyone is a part of it for the right reasons,” said Wilde. But even True Botanicals isn’t so niche anymore - in March, Unilever Ventures acquired a minority stake in the company as part of a $3 million round of seed funding. ![]() Olivia completely got what we were doing and it felt like a very natural partnership.”įor Wilde, the role is a far cry from her contract with Revlon, where she was signed as a face from 2011 to the end of last year. The move from representing mass brand to niche natural is just the latest sign of the continuing shift in the consumer drive toward wellness-oriented, better-for-you products. “We’re part of a growing number of businesses thinking about sustainable practices and changing the norms in our industry. “She’s the spark,”said Christina Mace-Turner, chief executive officer of True Botanicals.
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